Adobe has joined forces with Google and Yahoo to make Flash content more searchable. Nothing will need to be done by the developer community in order to ‘optimize’ Flash files for search, according to Google. Text, links, and other interactive elements will now be indexed by the popular search engines.
Macromedia had made great efforts in this area with the aid of Jakob Nielsen’s group, but met with skepticism by the developer community. Since acquiring Macromedia, Adobe has made a continual effort to enhance Flash and this step – probably more so than any other feature request – will bring Flash and Flex to the forefront in the development community again. Without the problem of indexing and searchability, Flash will become more useful, especially to those with a focus on SEO.